Autographer - The world's first wearable camera

Launch in digital
Autographer, developed by OMG, is the world’s first intelligent, wearable camera. We’ve been involved since before launch, crafting emails to create a buzz amongst mavens, helping to design and print a beautiful book of images as a new-adopter incentive, and designing ads across social media networks including facebook and twitter.

For the website we created vertical marketing channel pages to capture potential ‘niche’ customers clicking in as walkers, travellers, festival-goers, photographers and families.

Launch in press & retail
We’ve created press ads, product packaging, exhibition material and retail environments.

“We brought in Steelstar to support our marketing activity during the launch of Autographer – the world’s first intelligent, wearable camera. They quickly got to grips with our target market, and their dedication and professionalism has been instrumental towards helping us meet crucial objectives.”

Simon Randall, CEO, OMG Life plc

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