InstaGroup Brand Development

We gave the InstaGroup logo a ‘refresh’ and redesigned the complete suite of product brochures and website pages to update the brand and give communications a warmer, more customer-facing appeal. 

Green Deal launch

We helped InstaGroup launch the government-backed Green Deal scheme to households across the UK. We created the design assets, tone of voice and the look and feel for all Green Deal communications.

From this we developed a consistent campaign to include a new website, iPad/smartphone demo for use in the home, animated film, door-drops, press ads, pop-up stands and banners for shows, and DM packs.


We were commissioned to create a fully bespoke 'built from scratch' Wordpress website for

The site is SEO optimised and controlled by a custom built CMS system which allows 'on the fly' modifications to content and design without coding. The site is also completely responsive to work across all devices.

News stories and case studies work seamlessly with InstaGroup social media channels Facebook and Twitter to keep content refreshed and relevant.

“Working with Steelstar has been a breath of fresh air; you get the creativity of a top London agency applied with a pragmatic sense of the real commercial world. Nothing is too big or too small, and I know that Martin and Jacque can always be trusted to deliver amazing work that supports our business.”

Lucy Shadbolt, (Former Director, InstaGroup) Consultant at PWC

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